The strategic KPI for social activities was to reach an audience of 15 million through the ongoing initiatives on safety and sustainable lifestyle.

  • S3-5

The stated target was internal and was pursued by PZU, PZU Życie SA, and the PZU Foundation. In 2025, an implementation level of 16.1 million recipients was reached, with this number including the estimated media reach of the implemented social campaigns. The target fails to meet MDR-T requirements. The Group’s other entities also do not have targets that meet ESRS requirements.

In its ESG Strategy for 2025–2030, BALTA has set three targets in the social area:

  • improving the quality of life and promoting safety through the “Balta Safety Academy” platform. Looking ahead to 2030, BALTA plans to double the number of new platform users compared to the previous year. The achievement of this target in 2025 was 70%;
  • creating a sustainable workplace by supporting diversity and ensuring equal treatment. Looking ahead to 2030, the company will aim to achieve an employee experience indicator of 85% and narrow the pay gap. The achievement of this target in 2025 was 80% for the employee experience indicator and 33% for the unadjusted pay gap;
  • promoting safety and preventing risks through educational and awareness-raising campaigns.

As for strategic targets, they are in the nature of performance measures and are set internally within the organizational structures. The public is not consulted in this regard. Targets set internally are reflected in PZU’s ambitions.

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