PZU’s mission:
we help clients care for their future. It would not have been possible to achieve this goal without their trust. It is the foundation of our relationship, because what the client buys from us is the guarantee that they will receive our help in a difficult situation, that they can rely on us.
The publication of PZU Group Strategy for 2025–2027 “PZU. With Confidence into the Future” reinforced the directions for achieving this mission, defining a coherent, multi-year development path based on four key pillars.
These include:
The strategy organizes how the organization’s mission is implemented, directing the Group’s activities to increase value, modernize and respond even more fully to the needs of clients, partners and the socio-economic environment.
PZU consistently strives to strengthen its position as an institution that provides financial, health and social security to millions of people. The Group is developing operating models to create more intuitive services, offer cutting-edge solutions and strengthen system stability. The Group’s ambition is to use its potential to respond to the future needs of clients and the national economy, and to build value in a sustainable and responsible manner.
This long-term focus sets the framework for decisionmaking and drives transformation across the organization: from process modernization, through investments in technology and health, to actions that foster a stronger, more resilient society.
PZU’s values form the foundation of the entire Group’s operations and define the standards of conduct towards clients, business partners, employees and all other stakeholders. They provide a sustainable reference point for decision-making at every level of the organization and are the basis for building trust – the key capital of a public trust institution like PZU.
These values are common to the entire organization and unchanging regardless of the market environment, trends or strategic cycles. They shape the organizational culture, strengthen the quality of cooperation within the Group, and determine how to achieve the mission and long-term goals.
Means conducting business in a safe and trust-based manner. For clients, it is a guarantee of reliability, continuity of protection and confidence that PZU is meeting its commitments over the long term. For employees, stability means a safe working environment, opportunities for growth and clear rules for the organization. Stability is the foundation of confidence in PZU as a strong and reliable financial institution.
Stands for transparency in operations, honoring commitments and communicating transparently with clients and stakeholders. PZU is guided by the principles of reliability, ethics and respect in business relations, ensuring clear rules of cooperation and consistency between declarations and actions. For employees, integrity means operating in an environment based on trust, mutual respect and clearly defined rules.
Expresses readiness to continuously develop and seek new solutions to meet changing client needs and market challenges. PZU develops products, services and processes in ways that increase their availability, quality and efficiency. Innovation also means being open to change, using new technologies and supporting initiatives that improve the organization’s operations
Means making decisions consciously, taking into account their long-term impact on clients, employees, society and the environment. PZU pursues it through responsible risk management, prevention activities, community involvement and support for education and security. Responsibility also manifests itself in caring for employees and in building relationships based on partnership and mutual trust.
